Have you ever felt stuck when it comes to promoting your business online? You are bleeding money, even struggling to cover employee payrolls. We all have been there! Content marketing is a great way to promote your business in the digital space. But that doesn’t give instant results. It takes years to establish authority. If you want quick results, social media marketing is the way to go!
Do you think you can tackle social media marketing on your own? Well, if you think so, think again! An in-house social media team with advanced tools will cost you a fortune. So, it’s better if you go for a social media marketing agency.
DIY social media marketing often backfires due to a lack of strategy, consistency, and engagement. Trusting these common myths can hurt your growth and brand trust. A professional agency brings expertise, trends, and tools to drive real results.
Let’s find out how!
Why DIY Social Media Marketing Is a Bad Idea?
How did it all start
To know about something, you have to look at its origin. Social media marketing is no exception. For that, you’ve got to know the pre-social media era. How was marketing done before social media? Before platforms like Instagram, WhatsApp, Snapchat, LinkedIn, Facebook, and others came into being, marketers used innovative approaches to market their content.
Today, with the rise in technology, a lot of these marketing practices have become obsolete. On the contrary, some of them have evolved. But, the most groundbreaking thing that happened was the advent of social media.
Originally introduced as simple networking platforms, these sites have become a staple for marketers today. So, did that make marketing easy? Well, some of us will agree to the fact that these platforms made things much easier for users. However, it is also a fact that reaching prospects has become complex due to the fierce competition on these platforms.
What is Social Media Marketing?
Simply put, social media marketing is the use of social media platforms to promote content. This increases the number of people visiting your website and also spreads brand awareness.
The content can be in the form of videos, infographics, blogs, or other formats. However, if you think Facebook, Instagram, X, YouTube or LinkedIn are the only ones in the market, you’re completely wrong. There are thousands of other sites out there.
Why Social Media Marketing is Important?
Conventional marketing techniques are outdated now. The majority of your target audience is on social media. How do we know that? Let’s find out.
Data shows that in 2024, over 5 billion people were using social media globally. This figure is expected to reach 6 billion by 2028. So, you have to be where your prospects are. That’s hugely beneficial for the business.
If done right, you will see your marketing efforts skyrocket. Social media marketing can have the following benefits for your business:
- Increased brand awareness
- Enhanced conversion rates
- Improved search engine rankings
- Decreased marketing costs
Now that we know what social media marketing is and how important it is, let’s dig a little deeper.
Why Managing Social Media Marketing on Your Own is a Bad Idea ?
We have seen people asking this often: How hard is social media marketing? At the end of the day, you’re just promoting your brand on social media.
They can’t be more wrong about this. Easy social media management is a myth! Believe it or not, social media marketing is a tough nut to crack. It is not as easy as it seems. Let’s shatter some myths about social media marketing, so you realise why DIY social media marketing can harm your business.
Myth 1: Social Media is a Billboard for Brands
Many of us think that social media is our free billboard. Well, it is not! Social media is a collection of platforms that are designed for social interactions alone. An inexperienced marketer will think that connections aren’t important in businesses. However, connections are important for lasting customer relationships and sales.
So, brands need to foster that connection by building communities. Building communities on social media is super easy and 100% free. You don’t need a huge marketing budget for that. But, just like any other thing, creating and nurturing a community takes time and effort.
Myth 2: Checking DMs (Direct Messages) in Social Media Marketing is a Waste of Time!
As a business owner or a marketer, you know how important customer feedback is. They tell you about your product’s weaknesses. Ignoring them can impact your business.
Is customer feedback important? A study by KPMG shows that issue resolution after customer feedback is seen by 90% of consumers as the most important factor in customer service. A business that prioritises customer feedback is always successful in the long run.
In social media marketing, customer feedback come in the form of DMs and comments. Ignoring these means you don’t care about your customer’s opinion. This can harm your online reputation.
We live in a time when customers trust reviews and opinions over everything else. Unsatisfied customers can take to social media and post their experiences, potentially damaging your brand reputation. So, your prospects can see these reviews and distance themselves from engaging with your business altogether.
Myth 3: You can Post Randomly and Still be Successful
You cannot compromise consistency for the sake of planning and vice versa. One mistake most businesses or amateur social media marketers make is that they plan the content and post it randomly.
While planning unique content before posting it on social media is necessary, posting it at regular intervals cannot be overlooked.
You have to understand how social media works. It works on its algorithm. And an algorithm favours pages that post content regularly (or consistently). Algorithms promote these pages much more than regular pages. This engages your customers and prospects continuously, leading to repeated purchases and conversions.
There are more myths about social media marketing that can hamper your business. Without the help of a reputed social media marketing agency, you will have no idea where you’re going wrong. This can lead to confusion and your business may fail to achieve its objectives.
By now, we know why DIY social media marketing is a bad idea. It is not everyone’s cup of tea, and an expert is needed to handle it for you. Let’s explore the role of a social media marketing agency in transforming your business.
How a Social Media Marketing Agency can save you
Now the question is this: Why is a social media marketing agency important for businesses? A social media marketing agency works closely with you to gain prospects and drive conversions globally. As businesses go global, a social media presence isn’t enough; capturing the audience’s imagination worldwide is necessary. Here’s how they do it.
1. Expert Navigation
Social media is evolving daily. With new algorithm updates popping up periodically, a change in social media strategy is needed. This can only be achieved by outsourcing to a social media marketing agency.
The level of agility and expertise they bring cannot be achieved by in-house teams without adequate investments. Plus, these agencies keep up with social media marketing trends and algorithm updates to make sure your social media strategy stands out.
2. Bring Unique Flavours to the Brand
Is social media presence enough for businesses? The answer is a resounding no! Your business doesn’t have to be omnipresent. But it is important to offer something unique to your customers. If you are creating content that’s unique and engaging (through storytelling), you’re clearly a winner.
An agency can do that for you. Instead of posting mediocre content, they can help craft your content that resonates well with your audience. They can research your customers to craft a brand image that your customers will love. Plus, they also add the essence of the brand in social media posts and stories, providing a sense of consistency.
3. Provide Data-Driven Insights
Creating unique and engaging content is necessary, but not everything. The audience research that goes into the strategy can make a real difference for your business. Your in-house content team cannot research everything about the audience, as it requires a significant investment in services and tools.
Agencies typically use the best tools in the market to track social media performance and key indicators. This approach allows them to make decisions and create a solid social media strategy for you. It can help refine existing strategies and focus on the weakest metrics. This will help your business reap the highest returns.
What Lies Ahead for Social Media Marketing?
How to choose the right social media marketing agency? Well, the answer is not that simple. There are various factors to consider here:
- Pricing
- Expertise
- Experience
- Customer reviews
- Communication
Everyone will advise you to consider these factors when choosing the right social media marketing agency for your business. Although these factors matter, staying informed about the latest social media marketing trends can help you identify if the shortlisted agency is using the latest techniques or not.
So, let’s explore the top 3 social media marketing trends shaping the online space right now.
1. The Rise of Bluesky and Its Battle with X and Threads
With the renaming of Twitter as X and the ownership transfer from Dorsey to Musk in 2022, X has been at the forefront of controversies. All of these controversies drove some users off the platform. According to news outlets like The Guardian, X lost 2.7 million users in 2 months following the 2024 presidential elections.
So, these users started seeking alternative options. One alternative that popped up was one created by Dorsey himself. It’s called Bluesky and is just like X (formerly Twitter). We can even see its searches skyrocketed at the end of 2024. Even companies like Netflix and Duolingo have their accounts on this platform.
(Source: Google Trends)
Another similar platform that emerged was by Meta. It is called Threads. It currently has 275 million users.
So, why are we telling you all these? Remember, your brand has to be where your prospects are. Just promoting your business on X won’t work. Instead, you’ve to be present on these platforms as well, which will boost your visibility. A reputed social media marketing agency will make a strategy that includes these platforms along with Facebook, Instagram, or X.
2. AI and Social Media Marketing
This one’s quite obvious. AI is everywhere, and social media is no exception. Marketers are increasingly integrating AI in their content creation processes. So much so that, according to Statista, 38% of marketers said that they experienced enhanced efficiency when working with AI.
So, you need to know if the social media marketing agency you’ve shortlisted uses AI or not. And, if they do, to what extent do they use it? This will help you identify if they are keeping up with the latest trends or not.
3. The Death of Hashtags
The only aim of hashtags was to make the content discoverable to relevant people. But, it soon became a tactic of spamming content to garner views. This took a toll on the platform’s user experience.
So, Instagram announced that it will not allow users to follow hashtags. This marks the death of hashtags.
(Source: Threads)
So, you can ask if the shortlisted agency still considers hashtagging a best practice. If they do, you know what to do. If they don’t and explain why it isn’t relevant anymore, you’re at the right place.
Webskitters Ltd.: Where Social Media Marketing Meets Creativity
So, that’s everything you need to know about why doing social media marketing on your own harms your business. You won’t know what’s right for your business and how to make a strategy that makes you stand out.
A reputed social media marketing agency can help you build a solid social media marketing strategy. They can be quite cost-effective and can incorporate various tools and techniques to build a social media strategy so good that it captivates your target segment every time they see your posts and products.
Do you want to spare yourself the headache of finding one for yourself? Hear us out!
Webskitters Ltd. provides exceptional social media marketing services for you. It not only incorporates the latest techniques and tools to improve the content but also provides you with insights on how to align your brand image with social media. We try to understand your USP and creatively craft a strategy that achieves all your business goals. Our experts even do a complete competitor and audience research before proceeding with the plan.
Want to skyrocket your social media engagement and reach? Book a call with us and experience something truly amazing!
FAQs
1. Why is DIY social media marketing risky for businesses?
It often lacks strategy, consistency, and engagement, which can hurt brand growth and credibility.
2. Can’t I just post regularly and still succeed?
No, success depends on consistent, well-timed, and strategic content, not random posting.
3. Is checking DMs really that important?
Yes, DMs are crucial for customer feedback and relationship-building, directly impacting brand reputation.
4. What does a social media marketing agency do differently?
Agencies offer expert strategy, data-driven insights, trend awareness, and creative content tailored to your audience.
5. How do I choose the right social media agency?
Look for one with updated strategies, AI integration, platform expertise, strong reviews, and clear communication.
